Writing a separate application, from scratch, for each unique mobile platform is expensive. If you want to build an application for multiple platforms, or extend an existing one beyond your original market, the most efficient option is to reuse much of your existing code across other platforms. Even better would be to do that in a way that preserves native quality UI.
Of course cross platform must be the answer, but how? What would most appeal to Android and iOS focused developers building native apps today?
Several options have been created to address this need, including Xamarin and Cordova. I’d like to specifically mention JUniversal as another alternative, which allows you to write shared, cross platform code in Java.
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